9 Best CRM with Email Marketing Reviewed (2023)
Are you in search of the top CRM solutions that offer excellent email marketing capabilities? Look no further! In this article, we have carefully reviewed and compiled a list of the 9 best CRM systems with top-notch email marketing features. Whether you’re a small business owner or a marketing professional, these solutions can help you streamline your customer relationship management while maximizing your email marketing campaigns. Dive in and discover the perfect CRM with email marketing integration for your business needs.
What is email automation?
Email automation refers to the process of sending timed or action-triggered emails. It is a highly efficient way to engage with your subscribers and deliver relevant content based on their behavior or specific actions. Unlike manual email blasts or broadcast messages, automated emails are triggered by specific actions taken by subscribers.
Email automation provides a variety of benefits, including nurturing new leads, delivering blog updates, and sending personalized birthday wishes. It enables you to stay connected with your subscribers and ensures that your email campaigns are both relevant and efficient.
One of the advantages of email automation is that it removes repetitive tasks from your to-do list. Once your email automation is set up, it runs smoothly with minimal effort required on your part. This allows you to focus on other aspects of your business while maintaining a consistent and engaging email communication with your subscribers.
6 statistics that demonstrate the effectiveness of email automation:
- Automated emails have 70.5% higher open rates than generic emails.
- Companies that use email automation software are 2X more effective in lead generation than those that use only blast email software.
- Automated outreach and follow-up emails can increase reply rates by 250%.
- Nurturing leads with automated emails increases revenue generated by 10% or more.
- Personalized automated email messages see a 46% higher open rate compared to traditional marketing messages.
- 55% of e-commerce marketers use software for email marketing automation. (Emailmonday)
These statistics clearly demonstrate the effectiveness of email automation in improving email performance and generating results. By leveraging automated email campaigns, you can significantly increase open rates, lead generation, reply rates, and overall revenue.
Now, you might be wondering how CRM fits into the picture when it comes to email automation.
What is CRM Email Marketing?
CRM email marketing is a strategy that focuses on managing a company’s interactions with leads and customers. It involves the use of customer relationship management (CRM) software to organize, automate, and synchronize sales and marketing processes. By integrating CRM software with email marketing, businesses can enhance personalization and establish direct communication with customers and prospective clients.
In essence, CRM email marketing places emphasis on the individual receiving the email, rather than targeting a general audience. It allows businesses to tailor each message according to the recipient’s preferences and needs, resulting in a more personalized and engaging communication.
By utilizing CRM email marketing, businesses gain the ability to personalize their messages, learn more about customer buying habits, and even predict their future purchases. This revolutionary approach allows companies to deliver more relevant and targeted content, ultimately improving customer satisfaction and boosting sales.
With CRM email marketing, businesses can leverage the power of data to segment their audience, refine their marketing strategies, and create more effective campaigns. By analyzing customer behavior and engagement metrics, companies can gain valuable insights that enable them to make data-driven decisions and optimize their email marketing efforts.
Ultimately, CRM email marketing is an innovative approach that enables businesses to foster stronger customer relationships, nurture leads, and drive revenue growth. By combining the power of customer relationship management software with email marketing, companies can achieve exceptional results and stay ahead in today’s competitive market.
What is the best email marketing service with CRM?
When it comes to finding the best email marketing service with CRM, there are several options available that offer powerful features and functionality to help businesses streamline their marketing efforts. In this article, we will explore some of the top CRM solutions that incorporate email marketing capabilities.
Brevo is a highly affordable email software with CRM that provides small businesses with the essential tools for effective email marketing campaigns. With its intuitive interface and comprehensive features, Brevo is a great option for those on a budget.
ActiveCampaign is renowned for its advanced automation capabilities and is considered one of the best CRM solutions for small businesses. With a focus on marketing automation, ActiveCampaign helps businesses streamline their processes and boost efficiency.
Benchmark Email is an easy-to-use email marketing tool with a built-in CRM. It offers a user-friendly interface and powerful features that make it ideal for beginners who want to get started with email marketing quickly.
Keap is known for its advanced automation capabilities and is considered one of the best CRM solutions for businesses looking to take their email marketing to the next level. With Keap, businesses can create personalized and targeted email campaigns to engage their audience effectively.
Engagebay is a powerful email CRM that offers in-depth tracking and analytics. It provides businesses with valuable insights into their email marketing campaigns, allowing them to make data-driven decisions to optimize their strategies and improve results.
Hubspot is a comprehensive CRM software that offers a full platform of apps, including email marketing functionality. It provides businesses with a centralized hub for managing their customer relationships and streamlining their marketing efforts.
Freshworks is a versatile CRM that excels in managing the buyers’ journey. With its email marketing capabilities, Freshworks helps businesses nurture leads and convert them into loyal customers, providing a seamless customer experience throughout the sales cycle.
Pipedrive is an easy-to-use CRM that seamlessly integrates with email marketing tools. It offers businesses a simple and intuitive platform to manage customer relationships and run effective email campaigns without any hassle.
Zoho CRM is a robust CRM solution designed for medium-sized businesses. With its email marketing capabilities, Zoho CRM enables businesses to effectively manage customer interactions and drive engagement through personalized and targeted email campaigns.
These are just a few examples of the best CRM solutions with email marketing functionality available in the market. Each solution offers unique features and benefits, so it’s essential to explore them further and choose the one that best suits your business needs.
Brevo is a powerful email marketing tool that allows businesses to build and grow relationships using email campaigns, transactional emails, and sophisticated email automation. With Brevo’s comprehensive features and functionalities, businesses can effectively engage with their audience and drive successful marketing campaigns.
One of the key features that sets Brevo apart is its email automation capabilities. The software enables users to personalize workflows, accurately manage their contact lists, and send emails based on page visits. This level of automation ensures that the right message reaches the right audience at the right time, maximizing the chances of engagement and conversions.
Another notable feature of Brevo is its ability to automatically resend campaigns to contacts who didn’t open them initially. This feature is particularly useful in capturing the attention of those who may have missed the initial email, giving businesses a second chance to make an impact. Additionally, Brevo offers advanced email marketing functionality, such as send-time optimization. By leveraging an algorithm, Brevo determines the optimal time to send email newsletters, increasing the chances of higher open rates.
To further streamline email marketing efforts, Brevo provides users with a wide range of email templates and automation blueprints. With over 40 email templates and 8 automation blueprints, businesses can easily create visually appealing emails and optimize their workflow to save time and effort.
Integration is also a breeze with Brevo. The software seamlessly connects with CMS platforms, eCommerce tools, and other business apps, making it easier for businesses to manage their email marketing alongside other essential business operations.
When it comes to pricing, Brevo offers a generous free plan that allows users to send up to 300 emails per day and manage unlimited contacts. For those seeking more advanced features, pricing starts at $25 per month, which includes 20,000 emails, AB testing, and advanced statistics. This affordable pricing structure ensures that businesses of all sizes can access and benefit from Brevo’s powerful email marketing capabilities.
ActiveCampaign is a comprehensive marketing automation platform that includes a built-in CRM. It allows you to automate email marketing campaigns, manage contacts, and optimize your post-sale processes. With over 150,000 businesses worldwide using ActiveCampaign, it stands out from its competitors due to its intelligent features. The platform combines email and messaging capabilities with a wide range of integrated apps and tracks activities across various marketing channels.
ActiveCampaign offers the ability to create multichannel marketing workflows and automate follow-up sequences, making it a versatile tool for businesses of all sizes. It seamlessly integrates with over 870 apps, including analytics, customer support, and accounting tools. Whether you need to track customer behavior, manage leads, or analyze campaign performance, ActiveCampaign has you covered.
One of the standout features of ActiveCampaign is its ability to personalize email content for each contact using conditional content. You can display different images or blocks of text based on the specific pages and actions that a contact has taken on your website. This level of personalization allows you to tailor your messaging and promotions to the individual interests and preferences of your audience.
Another notable advantage of ActiveCampaign is its user-friendly visual automation campaign builder. Unlike other platforms that lack a visual builder or have complex interfaces, ActiveCampaign’s drag and drop flowchart tool makes it easy to create automation workflows. Additionally, ActiveCampaign offers split-testing capabilities, allowing you to test subject lines and email content to identify what resonates best with your audience.
ActiveCampaign offers a 14-day free trial and various plans tailored to different marketing and sales teams. For marketing teams, the pricing starts at $93 per month for 1000 contacts, 5 users, email marketing, CRM, site tracking, and reports. If you’re looking for a comprehensive solution that combines marketing automation and sales CRM, ActiveCampaign’s Marketing Automation + Sales Bundle is an ideal choice.
3. Benchmark Email
Benchmark Email is an innovative email marketing platform that comes with a user-friendly interface and a lightweight CRM integrated into its system. With a drag and drop email editor, customizable email templates, forms, landing pages, and automation tools, Benchmark Email offers a comprehensive solution for businesses of all sizes.
One of the standout features of Benchmark Email is its ease of use. Even if you have little to no experience in email marketing, you can quickly navigate through the platform and create professional-looking emails. And if you encounter any issues or have questions, their dedicated customer support team is always ready to assist you.
Integration is seamless with Benchmark Email as it can be easily connected to over 1500 business tools such as LiveChat, Stripo, Shopify, and WooCommerce. Their WordPress plugin makes it simple to add forms to your website without the hassle of copying and pasting codes.
Automating your email sequences is made effortless with Benchmark Email’s trigger feature. For example, when a customer subscribes to your email list, you can set up an automated welcome email to be sent instantly. Additionally, the platform offers a variety of templates designed to help convert subscribers into valuable customers.
Another noteworthy aspect of Benchmark Email is its lightweight customer relationship management system. With contact profiles that contain detailed email engagement data, you can easily track and analyze customer interactions, allowing you to tailor your marketing strategies accordingly.
Other notable features include A/B testing, contact list management, real-time reports, polls, surveys, and seamless integration with social media platforms.
Benchmark Email Pricing
The platform offers a free plan that includes 500 contacts and 3500 emails per month. This allows you to design emails, create sign-up forms, and track email performance without any cost. For more advanced features, the pricing starts at $9.99 per month for the Lite plan, which includes email scheduling, landing pages, and unlimited gallery storage.
Overall, Benchmark Email provides an all-in-one solution for businesses looking to enhance their email marketing efforts. With its user-friendly interface, comprehensive features, and excellent customer support, it is a reliable platform that can help drive engagement and boost conversions.
Read full review
4. Keap (Infusionsoft)
Keap, formerly known as Infusionsoft, is an all-in-one CRM platform that offers powerful automation functionality. With Keap, you can efficiently manage SMS, email, landing pages, and payments, making it a comprehensive solution for your customer relationship management needs.
For over 20 years, Keap has been serving more than 200,000 customers worldwide. Its popularity lies in its ability to effectively organize customer data, providing a helpful tool for businesses of all sizes.
One of the key features of Keap is its ability to capture and convert leads through the creation of funnels, the segmentation of your customer base, and the automation of marketing campaigns. It is particularly useful for bottom-of-the-funnel activities, allowing you to create follow-ups that can help you get paid faster.
The true strength of Keap lies in its ability to consolidate all of your customer data into one intuitive dashboard. This centralized hub allows you to easily access and manage all relevant information, streamlining your sales and marketing processes.
Keap offers a robust set of sales and marketing automation features that can save you time and automate routine tasks. You can utilize these tools to send reminders, create drip email series, and automatically follow up with customers after purchases.
A standout aspect of Keap is its ability to personalize messages through segmentation and automation conditions. This allows you to tailor your communication to specific customer segments, enhancing engagement and driving better results.
In addition to its automation capabilities, Keap provides a comprehensive reporting and analytics dashboard. This feature-rich dashboard includes various reports for sales, marketing, and revenue, allowing you to gain valuable insights and effectively monitor your operations.
You can start using Keap with a 14-day free trial, enabling you to test its capabilities before committing. All paid plans include 24/7 support, unlimited emails, and access to 1:1 coaching. The pricing is based on the size of your contact list, ensuring scalability as your business grows.
Engagebay is an all-in-one business platform that offers a comprehensive set of tools for CRM, marketing automation, helpdesk software, and live chat software. Whether you need the complete package or specific functionalities, Engagebay has got you covered.
Founded in 2018, Engagebay has gained a strong customer base of over 12,000 users. It aims to simplify your business operations by eliminating the need for multiple software solutions for marketing, sales, and support. The best part is that it offers many features for free, making it a cost-efficient choice for businesses of all sizes.
One of the standout features of Engagebay is its CRM module, which comes with a host of useful features. With workflow automation, targeted marketing, email templates, pipeline visualization, and automated data entry, managing your customer relationships becomes effortless. The platform also offers a smooth migration process from other tools, minimizing any disruption to your existing operations.
When it comes to marketing automation, Engagebay truly shines. It allows you to automate tasks, emails, workflows, lead generation, and lead nurturing. The drag and drop builder makes designing automation workflows a breeze. With predictive lead scoring and smart customer segmentation, you can target your audience with precision and drive better results.
Engagebay offers a free plan that includes 500 contacts and 1000 emails. If you require more advanced features, pricing starts at $11.99 per month for 1000 contacts and 3000 emails. Regardless of the plan you choose, Engagebay provides email and chat support to assist you along the way.
To learn more about Engagebay, you can read the full review.
Hubspot is an all-in-one CRM platform that combines marketing automation, CMS, and sales. It eliminates the need to use third-party software. However, as your email list and needs grow, it can become quite pricey. Many users find themselves in search of a more affordable alternative. When selecting a platform, keep this in mind.
With Hubspot’s marketing automation, creating integrated workflows is a breeze. It offers email drip marketing automation for automated email campaigns, guiding prospects through the marketing and sales funnel.
One of the best features of Hubspot is the ability to automate a wide range of tasks. Take advantage of the available workflow templates to efficiently manage bulk data, send emails, create tasks, and score leads, among other capabilities.
Additionally, HubSpot provides in-depth analytics that enable you to track and obtain detailed reports on each of your marketing channels and customer segments.
In the free Hubspot plan, you can store up to 1,000,000 contacts and send 2000 emails per month. Pricing for paid plans starts at $50 per month for 1000 contacts, offering access to marketing, CRM, CMS, service, and operations tools.
Make the most of Hubspot’s comprehensive features and customizable plans that cater to your business needs.
Freshworks is a leading cloud-based software provider that offers a range of solutions for various business functions. One of their notable offerings is Freshsales, a powerful CRM platform designed to streamline sales processes and enhance customer relationships.
Established in 2010, Freshworks has rapidly gained popularity and currently serves over 50,000 customers worldwide. Their commitment to providing high-quality software solutions has made them a trusted choice for businesses of all sizes.
Freshsales, specifically designed for medium-sized businesses, offers an array of features that help optimize sales force automation. One of its key advantages is its user-friendly interface, which allows for easy navigation and quick adoption.
What sets Freshsales apart is its customization capabilities. The CRM platform can be tailored to fit your specific business needs, adapting to the unique buying journey of your customers. Custom lifecycle stages and automated email nurturing enable seamless lead management.
Moreover, Freshsales is an excellent choice for international sales teams due to its extensive language and currency support. With support for 10 languages and over 150 currencies, businesses can effortlessly expand their global reach.
The automation features offered by Freshsales further enhance sales efficiency. Workflows, sales sequences, task management, and auto-assignment rules empower sales teams to automate routine tasks and focus on building meaningful customer relationships.
Freshsales offers a free plan that allows up to 100 contacts. For businesses with larger requirements, pricing starts at just $15 per month, providing access to advanced features like increased email capacity, making it an affordable choice for companies of all sizes.
Please note that the bolded parts indicate important information in the text.
Pipedrive is an easy-to-use, powerful sales CRM tool. It helps businesses plan their sales campaigns, build customer relationships with email marketing, monitor sales performance, predict sales, and generate reports. Automate repetitive tasks with workflows to reduce manual work.
Campaigns by Pipedrive is their email marketing software. It’s just as simple and intuitive as their CRM. Create templates with the drag-and-drop editor and send campaigns with ease. They have 40+ professionally-designed templates. Campaigns also have segmentation and analytics. And works really well with the CRM.
They have over 250 integrations for landing page builders, marketing platforms, email marketing tools, scheduling apps, and lead generation software. The user-friendly interface makes it easy to get started. Winning the top CRM for small businesses in 2022 added another feather to their cap.
The app is available in 19 languages. Mobile apps are available on iOS and Android for salespeople on the move. The app comes with a caller id, call tracking, search, and an organizing tool.
A free trial is available for new users to test all features. The essential plan costs $9.90/month for 3000 active deals, customizable pipelines, 30 custom fields, 5 reports, and contact management. Campaigns by Pipedrive is an add-on feature that costs $16/month for 1000 contacts.
9. Zoho CRM
Zoho CRM is a powerful email marketing CRM designed specifically for small to mid-sized businesses. With its wide range of features, it is best suited for lead management, workflow automation, and marketing automation. Boasting a customer base of over 250,000 across 180 countries and supporting 28 languages, Zoho CRM has become a trusted choice for businesses around the globe.
One of the key benefits of using Zoho CRM is its sales automation features, which make it easy to track and close deals. From the initial stage of capturing leads to scoring them, Zoho CRM provides seamless lead management. Additionally, you can set up automations to send lead nurturing emails and track lead engagement using analytics.
Deal management is another valuable feature offered by Zoho CRM. It allows you to track the progress of customers in the buyer’s journey, ensuring that your sales representatives can reach out to them at the right time. Moreover, Zoho CRM provides customer segmentation capabilities, enabling you to target specific customer segments with tailored campaigns.
One standout feature of Zoho CRM is its integration with Google Ads. This integration allows you to compare your sales data against your advertising campaigns, providing valuable insights into which campaigns are yielding the best results and which ones need improvement.
Zoho CRM Pricing
Zoho CRM offers flexible pricing options to cater to different business needs. You can start with their free plan or take advantage of their 15-day free trials for paid plans. The pricing for paid plans starts at just €14 per month, offering 100 emails for each user. This affordable pricing structure ensures that businesses of all sizes can benefit from the features and capabilities of Zoho CRM.
9 Factors to Consider When Choosing a CRM Email Marketing Platform
Proper research before selecting a CRM with email marketing is important. When choosing an email automation software, these are the factors you need to consider:
- Integration capabilities: Ensure that the CRM email marketing platform can seamlessly integrate with your existing tools and software, such as your website, customer database, and other marketing platforms.
- Email deliverability: Check the platform’s track record for high email deliverability rates. You want your marketing emails to reach your subscribers’ inboxes and not get caught in spam filters.
- Segmentation and personalization: Look for a CRM email marketing platform that allows you to segment your contact list and send personalized emails based on specific criteria, such as demographics, purchase history, and engagement level.
- Automation features: Consider the automation capabilities of the platform. It should offer features like drip campaigns, autoresponders, and triggered emails to streamline your email marketing processes.
- Analytics and reporting: A good CRM email marketing platform should provide in-depth analytics and reporting options. This allows you to track the effectiveness of your campaigns, measure key metrics, and make data-driven decisions.
- Email template customization: Ensure that the platform offers a wide range of customizable email templates. This allows you to create professional-looking and branded emails without the need for coding skills.
- Email testing and preview: Look for a platform that allows you to test and preview your emails before sending them out. This ensures that your emails are displayed correctly across different devices and email clients.
- Customer support and training: Consider the level of customer support and training offered by the CRM email marketing platform. It should provide resources and assistance to help you maximize the platform’s potential and resolve any issues that may arise.
- Price and scalability: Finally, consider the pricing plans and scalability options of the platform. Evaluate whether it fits within your budget and if it can accommodate your future growth and increasing email marketing needs.
With these factors in mind, you can make an informed decision when choosing a CRM email marketing platform that suits your business requirements and helps you achieve your marketing goals.
Email Marketing Features
When it comes to email marketing, having the right features is essential. Whether you are a small business or a large enterprise, a good email marketing CRM tool can greatly enhance your email campaigns. Here is a list of key features to look out for:
- Drag and drop email builder, responsive for mobile: A user-friendly interface that allows you to easily create visually appealing emails that are optimized for mobile devices.
- Advanced list management: Efficiently manage your email lists, segment them based on specific criteria, and keep them updated with ease.
- Customer support through chat or email: Responsive and helpful customer support to assist you with any inquiries or issues you may encounter.
- Segmentation and personalization: Target your audience with precision by segmenting your email list and personalizing your messages based on their preferences or behaviors.
- CAN-SPAM/GDPR-compliant web forms: Ensure compliance with email marketing regulations by utilizing web forms that adhere to CAN-SPAM and GDPR requirements.
- Easy integrations with other tools: Seamlessly connect your email marketing CRM with other tools and platforms you use, such as your customer relationship management system.
- A/B testing: Conduct experiments to optimize your email campaigns by testing different subject lines, content variations, or send times.
When it comes to email marketing features, two highly recommended tools are [Tool A] and [Tool B]. These specialized tools offer the best customizable email templates, easy workflow management, and robust email automation builders. With these features at your disposal, you can take your email marketing to the next level.
2. Cost of the tool
When it comes to email automation, the cost of the tool is a crucial factor to consider. As a beginner with a limited number of subscribers, the affordability of the tools may seem appealing. However, it’s important to think long-term and carefully evaluate the pricing structure as your email lists grow.
Unfortunately, some marketing automation platforms may lure you in with low initial costs, only to significantly increase their prices as you upgrade. This can eat into your profits and hinder your business’s growth potential. Therefore, it is essential to choose a tool wisely, one that offers sustainable pricing options.
If cost is a major consideration for you, I recommend utilizing a tool like [Tool Name]. Not only is it the most budget-friendly option available, but it also offers a free plan that includes unlimited contacts and allows you to send up to 300 emails per day. This ensures that you can manage your email marketing effectively without breaking the bank.
Remember, choosing an email marketing tool should be a strategic decision that takes into account both your current situation and future growth plans. By carefully assessing the long-term costs and potential benefits, you can make an informed choice that supports your business’s success.
CRM and Email Automation Features
CRM platforms and email automation go hand in hand to deliver value to customers and foster enduring relationships. By utilizing CRM and email marketing, businesses can personalize content for each contact, gaining insights into their names, needs, and circumstances, and effortlessly predict customer interests.
If you are seeking software with robust CRM and email automation tools, Look no further than Hubspot. Hubspot offers a comprehensive suite of CRM tools that eliminate the need for reliance on other software. In addition, Hubspot provides marketing automation features such as drip campaigns, custom workflows, and smart segmentation. With Hubspot, you can be confident in your choice.
4. Ease of use
When choosing an email automation tool, it is crucial to prioritize ease of use. An intuitive CRM integrated with email marketing should not require more than 2-3 hours to become familiar with. If a tool has a steep learning curve or necessitates hiring a consultant to operate it, then it may not be the best choice for your CRM software needs.
While most marketing tools boast an easy-to-use interface and impressive visual automation builders, the reality is that not all tools deliver on their promises. Some lag behind, while others offer innovative features that set them miles ahead of the competition. It is important to look beyond the surface and not solely rely on marketing claims.
If you’re seeking software with a shallow learning curve, I highly recommend giving a go. They provide a straightforward, user-friendly interface with no unnecessary frills. The process of creating campaigns is guided, ensuring clarity in every step. Moreover, their dashboard offers helpful videos for extra guidance. And in case you need further assistance, Benchmark Email also offers phone support. Simply reach out to a representative, and they will swiftly resolve any concerns you may have.
Email Tracking and Analytics
Constantly analyzing your marketing campaigns is essential to ensure that you are on the right track. Without data, it becomes challenging to determine what needs to be optimized. Unfortunately, many marketing tools fall short when it comes to providing in-depth analytics and reporting.
Before selecting a tool, it is crucial to examine whether they offer all the metrics you require. Equally important is how the data is presented. Are the reports easily understandable?
If you are seeking detailed and actionable reports that are easy to comprehend, then consider opting for [Company Name]. They provide highly customizable reports with visual components and user-friendly filtering options. These remarkable features make it the ultimate email marketing CRM for tracking and analytics.
Ensuring that your email marketing automation tool delivers your messages directly to the recipient’s inbox and keeps them away from the spam folder is crucial for the success of your campaigns. Even if your sales emails are carefully crafted and compelling, they would be wasted if they end up going unseen in the spam folder.
Effective email deliverability plays a vital role in the overall effectiveness of your email marketing strategy. It determines whether your carefully crafted messages reach the intended audience and have the desired impact. Without quality email deliverability, your efforts to engage and convert potential customers may go unnoticed and fail to generate desired results.
There are several factors that influence email deliverability. One crucial aspect is maintaining a good sender reputation. Internet service providers (ISPs) and email service providers (ESPs) evaluate the reputation of the sender’s IP address and domain to determine the legitimacy and trustworthiness of incoming emails. It is essential to follow best practices, such as sending emails to only opt-in subscribers, providing a clear unsubscribe option, and consistently sending relevant and valuable content.
Another aspect to consider is the email content itself. ISPs use various algorithms and filters to determine if an email is spam or not. To ensure high deliverability rates, it is essential to avoid spam trigger words, excessive use of capitalization and exclamation marks, and misleading subject lines. Crafting personalized, relevant, and engaging content will increase the chances of your emails reaching the inbox instead of being flagged as spam.
Monitoring and analyzing email deliverability metrics is also crucial. Regularly check bounce rates, spam complaints, and engagement metrics like open rates and click-through rates. By identifying potential issues and making necessary adjustments, you can continuously improve your email deliverability and ensure that your messages reach the intended recipients.
In conclusion, email deliverability plays a significant role in the success of your email marketing efforts. It ensures that your messages are seen by your target audience, increasing the likelihood of engagement and conversions. By following best practices and continuously monitoring and optimizing your deliverability, you can maximize the effectiveness of your email campaigns and achieve your marketing goals.
7. Third-Party Integrations
CRM email marketing tools are often used together with other platforms. There isn’t a single tool for everything you need. To save the stress of manually copy-pasting between multiple tools, your email marketing tool should integrate easily with your other business apps.
Easily connect CMS platforms, WordPress, Drupal, and other business apps to enhance your email marketing strategies seamlessly. Pay attention to the difference between native integrations and connections with Zapier. Native integrations are easier to set up, deeper, and usually don’t cost any extra. However, setting up connections with Zapier requires more effort and may involve additional costs.
If you want to effortlessly connect with the rest of your martech stack, consider opting for a tool like Hubspot. The Hubspot App Marketplace offers over 1000 integrations, providing direct compatibility with a wide range of other applications.
8. Security & Compliance
In today’s digital age, the protection of sensitive customer data is of utmost importance. As a business, it is crucial to implement a robust security protocol to safeguard both your company and your subscribers from potential hackers and scammers.
Ensuring the security and compliance of your email marketing and marketing automation tools is equally vital. These tools should adhere to strict standards such as the General Data Protection Regulation (GDPR), Health Insurance Portability and Accountability Act (HIPAA), and International Organization for Standardization (ISO).
By adopting a comprehensive approach to security and compliance, you can instill trust in your subscribers and maintain the integrity of your brand. Effective security measures will not only protect sensitive customer data but also mitigate the risk of data breaches and potential legal implications.
Investing in top-notch security systems and compliance practices showcases your commitment to safeguarding your customers’ information. It also demonstrates your dedication to upholding industry best practices and regulatory requirements.
With security and compliance at the forefront of your business operations, you can foster stronger relationships with your subscribers, enhance brand reputation, and establish yourself as a trustworthy and reliable entity in the digital landscape.
9. Customer Support
If your marketing system gets all the factors above right, that is a big step in the right direction. But when you need help, you need a tool that offers efficient customer support with fast response times.
If customer support is a big factor in choosing your CRM, consider [Company Name]. You’ll get unlimited 24/7 support along with a migration expert to help you move all your data. To get you up to speed, they also offer 1:1 coaching. If that doesn’t fill your appetite, you’ll get access to a coach to help you build your funnels and pipelines.
5 Reasons Why You Need a CRM with Email Marketing
We understand the importance of having a CRM tool with email marketing capabilities for your business. That’s why we have compiled a list of compelling reasons to help you convince your boss to invest in this powerful tool.
1. Enhanced Customer Relationship Management: A CRM tool integrated with email marketing allows you to effectively manage and nurture your customer relationships. By tracking customer interactions, you can personalize your communication, anticipate their needs, and provide targeted offers, resulting in improved customer satisfaction and loyalty.
2. Streamlined Communication: With a CRM tool that includes email marketing, you can centralize all your communication efforts in one place. This eliminates the need for multiple platforms, ensures consistency in your messaging, and saves you valuable time and effort.
3. Increased Efficiency and Productivity: By automating email campaigns and workflows through a CRM tool, you can significantly increase your team’s efficiency and productivity. With features like email templates, scheduling, and segmentation, you can streamline repetitive tasks and focus on more strategic initiatives.
4. Data-Driven Insights: A CRM tool with integrated email marketing provides valuable insights into your customer’s behavior and preferences. You can track email open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and make data-driven decisions to optimize your marketing efforts.
5. Cost-Effectiveness: Investing in a CRM tool with email marketing capabilities can be a cost-effective solution for your business. By consolidating your customer data and communication in one platform, you can reduce the need for multiple subscriptions and manual processes, saving both time and money.
In conclusion, a CRM tool with email marketing integration is essential for businesses looking to enhance their customer relationships, streamline communication, improve efficiency, gain valuable insights, and save costs. Take advantage of these five compelling reasons and convince your boss to invest in this powerful tool.
Email Marketing: An Essential Factor in Lead Nurturing
Email marketing plays a pivotal role in nurturing leads by establishing strong and meaningful connections. By leveraging email campaigns, businesses can effectively reach their target audience and foster relationships with subscribers. To ensure optimal results, implementing drip email campaigns that deliver timely, tailored messages is crucial.
Email automation significantly simplifies the lead generation and nurturing process, alleviating unnecessary stress. This approach proves most successful when messages are customized to align with the various stages of the buyer’s journey. By automating relevant information, lead nurturing becomes more efficient and effective.
With personalized emails delivered at the right time, businesses can engage prospects and build trust, ultimately driving conversions. By incorporating email marketing into their strategies, companies have a powerful tool at their disposal to cultivate leads, foster connections, and boost overall marketing success.
2. Personalization at Scale, with a Twist
Email automation is a powerful tool that allows for seamless personalization on a large scale. Trying to manually send thousands of emails with personalized content to each contact would be an almost insurmountable task. Fortunately, email automation simplifies this process, enabling you to create custom fields, tags, and send dynamic content effortlessly. You can even incorporate traditional personalization techniques like inserting the recipient’s first name or company name into the email before it is sent out.
Personalized emails have a significant impact on email open rates, as research suggests. By customizing your email subject lines and content, you can capture the attention of your recipients and make them feel valued. This, in turn, increases the chances of them engaging with your email and taking the desired action.
With email automation, you have the ability to tailor your messages to each individual, ensuring that their specific needs and preferences are addressed. By leveraging the data you have on your contacts, you can offer personalized articles and product recommendations, making your communications more relevant and impactful.
By embracing personalization at scale, you can enhance your email marketing efforts and foster stronger connections with your audience. Gone are the days of generic mass emails that often go unnoticed. With the power of email automation and personalization, you can stand out from the crowd, deliver tailored content, and achieve better results.
Increases efficiency and planning
Email marketing CRM tools play a crucial role in boosting the efficiency and productivity of sales and marketing teams. These powerful tools enable businesses to effectively schedule emails, ensuring that messages reach their target audience at the right time, regardless of their location.
Dealing with clients in different time zones can pose a challenge when it comes to reaching them at the optimal time. However, with the help of email marketing CRM tools, businesses can easily overcome this hurdle. By scheduling emails, companies can ensure that their subscribers receive them when they are most likely to engage, resulting in higher conversion rates and a better return on investment.
Aside from time zone considerations, it is also important to send emails at the right moments of the day. Messages sent at certain times may go unnoticed, decreasing their effectiveness. To enhance the impact of email marketing campaigns, it is essential to send emails during periods when recipients are most likely to be actively checking their inbox.
Automation platforms integrated within CRM tools provide valuable insights and recommendations to optimize email campaigns. These platforms can suggest the best times to send emails, the optimal sending frequency, and even the most suitable content based on the recipient’s buyer persona. By following these recommendations, businesses can further increase the efficiency and results of their email marketing efforts.
In conclusion, leveraging email marketing CRM tools allows businesses to streamline their operations, enhance planning, and achieve higher levels of efficiency. By effectively scheduling emails and sending them at the optimal time, companies can maximize their outreach, engage their target audience, and drive greater success.
Important parts of the text highlighted in bold:
– Email marketing CRM tools increase the efficiency of sales and marketing teams.
– Scheduling emails is essential when you’re dealing with clients in different time zones.
– Besides timezone issues, it’s important that you send the emails at the right time.
– Some automation platforms even recommend the best times to send emails, the ideal sending frequency, and the best kind of content to send, based on the buyer persona.
Cut Costs and Increase ROI
With an email marketing CRM tool, you can significantly reduce costs and boost your return on investment. By automating various tasks such as email sending, contact segmentation, and task assignments, you no longer require a large sales and marketing team to run successful campaigns. Instead, a small group of 5 people can efficiently handle the job, saving you both time and money.
Automating the email marketing process not only streamlines operations but also offers substantial cost savings. With a traditional 30-person marketing team, labor costs can quickly add up. However, by utilizing an automation tool, you can eliminate the need for excessive manpower, resulting in significant financial savings.
Furthermore, an automated process allows you to allocate your resources more effectively, enabling you to focus on other essential aspects of your business. By freeing up your time from repetitive and time-consuming tasks, you can invest your energy into more strategic initiatives that can drive better results.
By leveraging the power of email marketing CRM tools, you not only cut costs but also increase your overall ROI. The efficiency gained through automation, combined with the ability to target and engage specific customer segments, can significantly improve the effectiveness of your campaigns. This, in turn, leads to higher conversion rates, increased customer engagement, and ultimately greater returns on your marketing investments.
5. Improved analytics and reporting
A CRM with email marketing provides you with powerful reporting tools to analyze and optimize your email campaigns. Without proper analytics, you are essentially operating blindly, unable to identify areas for improvement. Compared to basic email marketing tools, automation platforms offer in-depth data insights that can significantly enhance your email marketing efforts.
Automation platforms not only track basic metrics like open rates and click-through rates but also provide advanced features such as goal tracking, custom events, and conversion reports. These comprehensive analytics give you a deeper understanding of your entire email marketing strategy, allowing you to make data-driven decisions and achieve better results.
By utilizing an automation platform with integrated analytics and reporting capabilities, you can accurately measure the effectiveness of your email campaigns and identify which strategies are working effectively. This valuable information enables you to optimize your campaigns, personalize your content, and deliver targeted messages to specific segments of your audience.
With improved analytics and reporting, you gain valuable insights into your subscribers’ behaviors, preferences, and engagement levels. This helps you tailor your email marketing campaigns to better meet their needs and preferences, resulting in higher conversion rates and increased customer satisfaction.